1. Who we are

Trackture LLC is a privacy-first analytics consultancy based in the United States and Sweden.

You can reach us at:

• signal@trackture.com
• trackture.com

2. What Data We Collect

We collect:

• Contact details (if you submit a form)
• Website usage data (via analytics tools)
• Cookie preferences (from your banner selection)

We do not sell your data or track you across unrelated sites.

3. How We Use Your Data

Your data is used to:

• Respond to contact requests
• Improve website performance
• Maintain legal and security standards

4. Legal Basis for Processing (GDPR)

We rely on:

• Consent (for cookies and tracking)
• Legitimate interest (for business operations)
• Legal obligations (as required)

5. Your Rights (GDPR & CCPA)

You can:

• Request access to your data
• Ask for corrections or deletion
• Withdraw cookie consent
• Lodge a complaint with your data authority

6. Data Retention

We retain form submissions for up to 12 months. Analytics data is anonymized and retained per tool’s settings.

7. Third-Party Tools We Use

We may use:

• Google Analytics 4 (with Consent Mode)
• Meta Pixel (with deduplication & consent)
• Tag Managers (Google Tag Manager client & server-side)

Your data is only shared with these tools under compliant conditions.

8. How We Secure Your Data

We follow industry-standard practices including:

• Encrypted transmission (HTTPS)
• Limited access to backend systems
• Regular plugin/theme security updates

9. Contact Us

For any privacy-related inquiries, email us at: signal@trackture.com

10. Updates to This Policy

We may update this policy from time to time. Last updated: October 2025.