Google Consent Mode v2 Implementation

Stay compliant with GDPR, DSA, and ad platform policies by properly implementing Google Consent Mode v2. We handle everything from cookie banner configuration to consent signal mapping in GA4 and Google Ads — no data lost, no legal risk.

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How Trackture Implements sGTM

We don’t just deploy containers — we build scalable, compliant infrastructure for your full marketing stack. Here’s how a typical Trackture setup works:

  • Architecture planning: GTM → sGTM → BigQuery flow
  • GA4 + Consent Mode v2 tag mapping
  • Conversion API setup (Meta, LinkedIn, Google Ads)
  • Stape/Cloudflare Workers configuration
  • Hashed user ID & first-party data pipelines
  • Consent-based event gating & EU compliance checks

Who Benefits from Consent Mode v2 Setup?

Marketing Teams

Ensure your campaigns remain measurable even with strict consent rules in place — avoid losing data in Google Ads or GA4.

Compliance & Legal

Stay aligned with GDPR, ePrivacy, and the EU Digital Services Act. Mitigate legal risk by ensuring consent is respected at the signal level.

Web Developers

Reduce implementation headaches with expert configuration of consent signals, tag firing logic, and platform compatibility.

What You Can Expect

  • Compliant and fully tested Consent Mode v2 setup
  • Proper storage signal mapping across all regions (EU, UK, etc.)
  • Working connection between CMP and GTM
  • Accurate data collection without violating user consent
  • Visibility into consent behavior in GA4 & ad platforms
  • Confidence that your setup meets regulatory and platform requirements
Diagram showing Google Consent Mode signal mapping with cookie banner and GA4

FAQ: Google Consent Mode v2

Yes — cookie banners handle user input, but Consent Mode v2 is what makes Google Ads and GA4 respond to that input correctly.

Yes — we configure Consent Mode signals to work across both Web GTM and sGTM setups, ensuring privacy logic is enforced throughout the data flow.

Google may restrict your access to remarketing audiences, conversion tracking, and some GA4 functionality in the EU.

Make Consent Compliance Easy

Don’t wait for platforms or regulators to flag your setup. Let’s make sure your consent signals are configured the right way — and that your data stays compliant and actionable.
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